SUGAR
Photoshooting - VideoEditing
Sugar Jewellery – The Youthful Sparkle of Silver
Sugar Jewellery – The Youthful Sparkle of Silver
Client
Ca.Oro S.r.l
Date
2024
Sugar Jewellery is more than just a jewelry line: it’s a tribute to the youth and freedom that define our times. Born as an innovative offshoot of Caoro, a Vicenza-based company, Sugar creates value through necklaces, bracelets, ear cuffs, rings, and earrings in 925 silver — designed to highlight every personality. We had the pleasure of working closely with Andrea and Carlo, the founders, as well as Riccardo and Nicola, who lead this project with passion and vision. Over the course of a year of intense activity, we supported Sugar through every phase of its communication journey: from graphic design that reflects the brand’s youthful spirit, to motion videos, to photo shoots and post-production that showcase each collection with style.
Sugar Jewellery is more than just a jewelry line: it’s a tribute to the youth and freedom that define our times. Born as an innovative offshoot of Caoro, a Vicenza-based company, Sugar creates value through necklaces, bracelets, ear cuffs, rings, and earrings in 925 silver — designed to highlight every personality. We had the pleasure of working closely with Andrea and Carlo, the founders, as well as Riccardo and Nicola, who lead this project with passion and vision. Over the course of a year of intense activity, we supported Sugar through every phase of its communication journey: from graphic design that reflects the brand’s youthful spirit, to motion videos, to photo shoots and post-production that showcase each collection with style.
We took care of video editing, strategic consulting, art direction, and Meta Ads management, building a tailored digital strategy to help Sugar Jewellery shine in the market. Our collaboration with Sugar lasted a full year — a journey rich in creativity and experimentation that brought to life a communication approach able to convey both emotion and value.